MaRKETING SERVICES
When you're ready to take the next step towards selling your home, we're here to help. We'll help you prepare your home to show it at it's very best. Our marketing services are second to none and will expose your home to the highest number of qualified Buyers to help maximize your sale price.
Preparation
- Staging Consultation - Staging has been proven to help sell properties for more money in less time. Meet our certified staging professional to receive suggestions for your property.
- Professional Photos - Photos are the first impression your property makes. Our photographer is the best in the business and shows a realistic representation of your property.
- Professional Video - Showcase your property's unique features and stand out with our first-class professional video. This is not your typical real estate video. We offer aerial drone footage for those truly spectacular properties.
- Floor Plans - Display your property's layout with comprehensive floor plans.
- 3D Walkthrough Tour (iGuide or Matterport) - This allows potential Buyers to replicate walking through your property from the comfort of their own home. This is an extremely valuable tool when attracting remote Buyers.
- Drone Photography and Video - Highlight your property and unique attributes of the surrounding area.
Marketing
- Sign & Post - Our luxury sign and post will show you are professionally represented. With our clean branding, nothing will detract from your property's curb appeal.
- Directional Signs - Neighbourhood and drive-by traffic is exposed and directed to your property through our professional signage.
- MLS & Realtor.ca - Your property is exposed on Canada's largest listing database.
- ITSO & PropTx - Your property will be automatically sent to qualified Buyers throughout Ontario who are looking for homes in your neighbourhood.
- findyourcove.ca Online Listing - Google pay-per-click is used to drive hundreds of local home buyers to our website and place your property in front of them.
- Kijiji Online Listing - With over 4 million unique visitors monthly, Kijiji is the most visited real estate website in Canada.
- Facebook Ad Targeting - We target Buyers by age, demographics, location and put your property directly in front of the right people by using sponsored ads.
- Professional Brochures - Our magazine quality brochures leave a lasting impression.
Strategy
- Pricing - A well priced home often generates competing offers and increases the final sale price. In some instances, the correct strategy is to price 1-5% above or below market value in order to allow room to negotiate or make the price more attractive with the purpose of driving the price higher than it otherwise would have been. We review recent comparable sales, adjust for market fluctuations in real time, account for intangibles to eliminate any pricing uncertainty and to maximize your home's sale value.
- Offers - Depending on the pricing strategy used, it's often best to set an offer review date 3 to 7 days into the future. It is also beneficial to have this period of time extend over a weekend for out-of-town Buyers or families with tough work schedules. This allows everyone who is interested in the property to have enough time to set an appointment to view. There can be instances where first-come first-serve can be the correct strategy as well.
When we list your home, all of our services are included in the sales commission at no additional cost. When you start to get offers, we will represent you during the negotiating process and ensure that you get the best price and most favourable terms. As your professional representative, we also oversee all paperwork related to the sale.
For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please fill out the form below.